Posts Tagged ‘china’
Agenda Setting: the Coverage of the Western and Eastern media to Beijing Olympic Game
Pulitzer said: “The news attracting people most is related to sports, scandal and crime news (Brian 2001)” .The Olympic Games as the international campaign is highlight to display in the world. The Olympic Game provides the perfect forum for cultural construction and presentation in that it is one of “modern society’s mega-event” (Roche 2000).Because the Olympic Games is “the largest and most important stage “(Tuggle, Hoffman and Rosengard 2002:361).Its potential scope and impact derive primarily from the mediated mature of the Olympics, particularly its coverage in television broadcasts. The 2008 Beijing Olympics has becomes the focus of attention all over the world Read the rest of this entry »
